BRAND STRATEGY - AN OVERVIEW

The document discusses the necessity of developing a strong brand story. It states that in the present competitive setting, It's not at all ample to only supply facts about an organization - you'll want to be powerful and unforgettable. A superb brand Tale answers the dilemma of what can make your brand so Distinctive.Brand Design: Beyond visuals,

Laura Fischer and Jorge Espejo outline a brand as a name, symbol or design that identifies a vendor's goods and differentiates them from competition. A brand can have national, regional or world wide protection.This CD design is in fact a nod on the Preliminary days of marketing and marketing and is based on the thought of scrapbook-fashion cutouts